As a personal trainer running your own business, you are responsible for finding your own clients. There are many methods to seek work, but success rates vary greatly depending upon factors including interpersonal skills, membership demographic, available networks and marketing expertise. Some trainers have mastered the task of approaching and easily signing clients up. Others use social media or have a public profile which can help bring in business. However, the majority of trainers need to rely on widespread prospecting which has a lower success rate, and a common reason for leaving the profession is an inability to find sufficient regular work. On demand personal training provides a new method for connecting trainers and clients.
COMMON SOURCES OF BUSINESS
Sometimes leads are supplied from management to personal trainers who work in gyms, or new members are offered special rates for their first sessions with a trainer. New trainers in a workplace are prioritised for leads though, as they need the most assistance with setting up their businesses. Established trainers are expected to largely generate their own leads once they are running a stable business. So referrals from existing clients becomes the greatest source of leads over time, together with self-generated marketing. This may include social media, letter box drops or running seminars or workshops.
HOW THINGS CAN EASILY GET UGLY
Social media is a powerful tool, but unless you know how to use it to attract business it can turn into more of a waste of time than help. Posts need to be appealing to your target market, and to the extent where they feel compelled to contact you. The posts need to be posted at the right time of day with the most powerful tags and hashtags to be useful. A referral relies on family and friends putting in the effort to promote you to their personal networks, and the demographic of their family and friends will largely determine how many actually follow through and contact you. Unless you have well connected people who like to talk about their training or you have marketing experience, this could create problems for your business in the long-term.
ON DEMAND PERSONAL TRIANING – A NEW WAY TO OPERATE
Sometimes a gym-goer may feel like a spur-of-the-moment training session in order to learn new movements or to be pushed harder. The thought of working with a trainer may also pop into the heads of people intermittently, but because it is just a fleeting thought, it will be gone before the effort is taken to contact a trainer, and this is a missed opportunity. Trainers are typically contacted via email of phone in order to find out most details about their business and only then is training discussed at all. On demand personal training provides a new platform for connecting clients and trainers, which surpasses the discomfort of approaching someone suddenly and which answers many questions in advance quickly. This makes the decision of booking in a trainer much simpler and therefore more likely to occur.
On demand training directories such as PT LYNC allows a member of the public to search in multiple ways for trainers; for example, which trainers are working and free at their gym that day, or who are all of the trainers who offer a particular service and when they have availability for training. This platform answers many questions all at once, which allows for easy decision making and therefore an easy sale that is convenient and well matched according to what the client is looking for. Sign up for this free service for a whole new way to generate business.