1. BE PUNCTUAL
Being punctual seems like an obvious step, but you will be surprised how many trainers or coaches do not attend their sessions on time, and this can cost you a client.
Often i have over heard trainers apologise and tell the client they will make it up by going overtime, but that's not the point you are a professional and time is money, not showing up on time destroys your integrity and business.
Imagine you are an average trainer working their way up, and sometimes your clients can feel that and may respect you as a person, but if punctuality is an issue they will realist a lot they don't like about your session real quick and BOOM you are sacked.
2. LISTEN ACTIVELY
Do not just listen to your client, listen actively and reiterate what was discussed, your client would see you as a rock star just for paying attention.
Sometimes trainers have all these amazing ideas of what to do with a client, and maybe the client does need those things done, but the issue is that this is not your session, its theirs and what they say goes and if you listened to them and did exactly that, they will rave on about you.
NB: Don't get me wrong you have to add you professional spin to what you actively listened to, but listening is first.
3. FOCUS ON EMOTIONAL CUES FIRST
Emotions are powerful, the average human is driven by their emotions at any given time, and so are your potential clients and current clients.
You may not be the "touchy feely" type, but the question is how long do you want to continue being a successful trainer? hopefully a long time because if you cannot dig for your clients emotional reasons "the Why" you will never be able to completely offer them a 5 star experience in coaching.
You always have to find out what emotionally drove your client or potential client to seeking your services and only then will you be able to help them and retain them for longer.
4. BE PRESENT IN YOUR SESSION
Pretty simple "you gotta be in it to win it" if you are the kind of trainer who gets easily distracted in your session, just so you know you clients can feel it and pretty soon they will be going else where.
Stay in the game make your client feel the amazing attention you pay to everything they do within your session with them, and that includes tracking what exercises and reps you have done with the client (see training notes)
5. ALWAYS FOLLOW UP
Always follow up on your clients before session and after, yes it could be a big ask, but how long do you want to keep your client with you?
Some clients feel special when a trainer/coach follows up on the before and after a session they feel the sense of someone keeping them accountable and that's technicality one of your biggest offer as a trainer/coach.
6. TAILOR YOUR SESSIONS TO CLIENTS NEEDS
This one is a NO-BRAINER, but heck here we go - tailor your sessions to mimic what you discussed with the client at their goal session to exercise that active listening we talked about in (Step 2)
And while you tailor it explain to the client the benefits of the program your a performing with them and relate it back to their goal (look at you, you rock star trainer/coach YOU!)
7. GET CLIENTS INVOLVED IN EVENTS
This is not for every trainer, but boy would you make a difference with getting your clients involved in events (sporting or exercise preferably).
This is a great retention tool, spending some outside session time doing something fun like an obstacle mud run or fun run, could really leave a good mark on your clients, sometimes you have to come to terms that you may be one of the most influentially exciting people in your clients life, and this will keep them coming back, as you are not just a "pt"
8. ASK FOR FEEDBACK
You are only human and you can't be 100% at all times, so ask your client how you guys are tracking.
You will be amazed at many times clients bite there tongue wanting to tell you something they dislike or maybe like, but most of the times it could be dislike and they just end up going with a different trainer as they did not want to offend you or did not find you approachable.
Ask or feedback and make adjustments accordingly.